Privacy policy

Last updated: August 27, 2026

Idea Nuova operates this website and its related content, product information, features, tools, and links (collectively, the “Services”). The Services are hosted by Shopify. This Privacy Policy explains how Idea Nuova collects, uses, and discloses personal information when you visit or interact with the Services or otherwise communicate with us.

This website showcases selected products and directs visitors to third-party retailers, including Walmart. Idea Nuova does not currently accept orders or payments through this website.

1. Personal Information We Collect or Process

“Personal information” means information that identifies or can reasonably be linked to an individual. Depending on how you interact with the Services, we may collect or process:

  • Contact information you voluntarily provide, such as your name, email address, telephone number, or mailing address.
  • Communications and submissions, such as questions, customer-service requests, feedback, reviews, images, or other content you choose to send us.
  • Device and network information, such as browser type, device type, operating system, IP address, network connection, and unique identifiers.
  • Usage information, such as pages viewed, links selected, referring pages, approximate location derived from an IP address, and interactions with the Services.
  • Cookie and similar-technology data used to operate, secure, measure, and improve the Services.

Because purchases are completed on third-party retailer websites, Idea Nuova does not collect payment-card details, Shopify checkout information, or retailer order and shipping information through this website. The retailer may separately collect that information under its own privacy policy.

2. Sources of Personal Information

We may collect personal information:

  • Directly from you when you contact us or voluntarily submit information.
  • Automatically from your browser or device through cookies, pixels, logs, and similar technologies.
  • From Shopify and service providers that host, secure, maintain, measure, or support the Services.
  • From business partners or other third parties where permitted by law.

3. How We Use Personal Information

We may use personal information to:

  • Provide, operate, maintain, personalize, and improve the Services.
  • Display product information and connect visitors with authorized retailers.
  • Respond to inquiries, feedback, reviews, and customer-service requests.
  • Understand website performance and how visitors use the Services.
  • Protect the Services, users, and our business; detect misuse, fraud, or security incidents; and enforce our terms.
  • Comply with applicable laws, legal processes, and regulatory obligations.
  • Support business operations, recordkeeping, and corporate transactions.

We do not use this website to process orders, payments, shipping, returns, or refunds.

4. Cookies and Similar Technologies

We and Shopify may use cookies and similar technologies necessary to operate and secure the website, remember preferences, understand usage, and improve performance. Analytics or advertising technologies may also be used if enabled.

You may control cookies through your browser and, where available, the website’s privacy controls. Blocking certain cookies may affect site functionality. Shopify provides additional information about its privacy practices in the Shopify Consumer Privacy Policy.

5. How We Disclose Personal Information

We may disclose personal information:

  • To Shopify and vendors that provide hosting, security, analytics, cloud storage, technical support, and other services on our behalf.
  • To professional advisers, auditors, insurers, and similar business-support providers.
  • To affiliates within the Idea Nuova corporate group for legitimate business purposes.
  • To authorities or other parties when reasonably necessary to comply with law, protect rights or safety, investigate misuse, or enforce our policies.
  • In connection with a merger, financing, acquisition, reorganization, sale of assets, bankruptcy, or similar business transaction.
  • With your consent or at your direction.

We do not sell personal information for money. Depending on applicable law and the technologies enabled on the Services, certain analytics or advertising disclosures may be considered a “sale,” “sharing,” or targeted advertising. Where required, you may exercise applicable opt-out rights using available privacy controls or by contacting us.

6. Third-Party Retailers and Links

When you select “Shop on Walmart” or another third-party link, you leave the Idea Nuova website. Walmart or the applicable third party may collect information about your visit, account, order, payment, delivery, or other activity under its own privacy policy. Idea Nuova does not control and is not responsible for those third-party privacy practices.

7. Relationship with Shopify

Shopify hosts the Services and processes information about your access to and use of the website to provide and improve its services. Shopify may process information in locations outside your state, province, or country and may use information as described in its own privacy documentation.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including providing the Services, maintaining business and legal records, resolving disputes, enforcing agreements, and meeting legal obligations. Retention periods vary depending on the information and applicable requirements.

9. Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information. No system or transmission method is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

The Services are intended for a general audience and are not directed to children. We do not knowingly collect personal information from children under 13 or any higher minimum age required by applicable law. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.

11. Your Rights and Choices

Depending on where you live, you may have rights to request access to, correction of, deletion of, or a copy of personal information; to object to or restrict certain processing; to withdraw consent; or to opt out of certain sales, sharing, targeted advertising, or marketing communications.

To submit a request, contact us using the information below. We may need to verify your identity before completing a request. You may also use an authorized agent where permitted by law. We will not discriminate against you for exercising applicable privacy rights.

You may appeal a decision regarding a privacy request by replying to our response and stating that you wish to appeal.

12. International Processing

Idea Nuova, Shopify, and other service providers may process information in countries other than where you live. Where required, appropriate safeguards are used for international transfers.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised version on this website and update the “Last updated” date. We may provide additional notice when required by law.

14. Contact Us

For questions or privacy requests, contact:

Idea Nuova

302 Fifth Avenue

New York, NY 10001

Email: customerservice@ideanuova.com

Website: https://ideanuova.com